Digital Advertising In An Ad Blocked World
What is ad blocking? Ad blocking is nothing new, the capability has been around for a while, but Apple’s announcement two years ago introducing content blocking onto iOS 9 struck a nerve with publishers and advertisers alike. The term “Ad blocker” is a universal phrase for any sort of software or hardware that can remove ads from websites. Popular browser ad blockers such as AdBlocker Plus , AdGuard and UBlock Origin are simple to install on Google’s Chrome and Mozilla’s Firefox browsers. You can even find ad blocking tools that are specifically dedicated to mobile ad blocking. Why do consumers use an ad blockers? Ads can be annoying when all you want to do is read an article. They can slow down a webpage as ads load up, take over a home page, and even distract you with sound and video. A pesky ad has made us all chase an article up and down the screen at one time or another. If you don’t want to be tracked by advertisers you’ll be happy to know that running an ad b
