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5 Reasons For Brands To Have A Social Media Strategy For TheirFranchises
5 Reasons Why Brands Should Have A Social Media Strategy For Their Franchises
- Customers have come to expect brands to be on social media. 95 percent of millennials expect brands to be on Facebook
- Large and small companies alike hold their brand identity to an exceptional standard, imposing brand guidelines that dictate such things as how to advertise, where to advertise, font style, font size, color, and messaging strategy. If you're a brand, why wouldn't you want to have a social media strategy for your Franchise locations?
- Social media is complex and requires knowledge in the following areas; public relations, customer service, media relations, marketing, CRM, and advertising
- Franchise locations know they should do something but often times don't know where to begin, Frequently asked questions include; What should we publish? how often do we publish? How should we respond to comments?
- Technology has shaped a new consumer experience that empowers today's customer at every level. What happens at the franchise store is a reflection on your brand that can be amplified across social media channels
Social Media is a technology driven extension of relationship based selling and word of mouth advertising. Auto dealers have accepted the ROI realized by applying these cornerstones of advertising to their marketing messages and sales processes. The missing element for many dealers to transfer their confidence in these human nature driven elements to Social Media is based on their demand for a verifiable ROI or easy process to integrate Social Media into other established conventional and digital channels. The solution lies in next generation applications and software platforms powered by algorithms that seamlessly fit into existing day to day operations. Fortunately they already exist for dealers willing to look for them.
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